by Hap Aziz
My daughter is a pretty typical 8th grade student. She has her friends, and her interests range from anime to archery; from Tom Sawyer to Twenty One Pilots. Her mother and I consider ourselves to be fairly active in her academic life, and education is a strong family value in our home. Her grades are good as she earns mostly A’s with the occasional B every now and then. Like most students, she has her most favorite subject areas and her least favorite. While she usually brings home A’s on her report card and is a good student in both, her favorite class is History and her least favorite is Math.
“In History you can pretend to be anybody,” my daughter says, explaining her preference. “Who wants to pretend to be a plus sign?”
I like to use this anecdote when I discuss the importance of narrative as an essential element of engagement for learners. People aren’t computers, and telling stories is much more effective than performing a data download.
In my last blog post, I wrote about approaching higher education website implementation in different ways, and I made the assertion that an institution’s website should be another tool used for student engagement. Interestingly, the folks over at Usabila have linked the topics of storytelling and website engagement together in a brief article titled, “Storytelling for a Better User Experience.” I especially like this statement from the article:
Stories unify and clarify often complex ideas into something tangible and universally understood because they appeal to something more than just intellect, they appeal to our emotions. Building a real human connection is the best way to engage your users and is the strongest motivation for action.
Considering that in my last post I wrote about a different model of institutional website management, why not explore a different model of institutional website design and implementation? Currently the websites are built according to a rather common format. There is information to be offered to an audience. With a (hopefully) sensible architecture and interface, visitors to the website should be able to find the information they need and move on. Not the most exciting activity, but this is information access based on a transactional paradigm.
How might a website operate if it were designed to interact with users from a storytelling perspective? I might imagine a very simplified interface to begin:
It’s really very simple. The user needs or wants some information, and the website is able to make a query, letting the system do all the work. We already have some indication how such a system might work in the real world: Siri, Google Now, and Cortana. There are some obvious challenges with this design approach, most notably that this doesn’t do a great job of providing information to users other than what they specifically request. Sometimes we don’t know what we should know, and as a result, we don’t know how to ask for it. Bottom line, while this is an interesting approach, website exploration becomes somewhat of a chore. Okay, it becomes more of a chore than it already is. Which brings us back to the idea storytelling and game development as a possible way forward.
In her book Reality is Broken, Jane McGonigal talks about an online game called Chore Wars that turns doing household chores into a competition in which people can earn experience points and ultimately be motivated into doing more chores. McGonigal writes about Chore Wars:
Individual success is always more rewarding when it happens in a multiplayer context, and this is part of Chore Wars’ successful design as well. The game connects all of my individual activities to a larger social experience… I can see how I measure up to others and compare avatar strengths to learn more about what makes me unique. Meanwhile, as I’m working, I’m thinking about the positive social feedback I’ll get in the comments on my adventure, whether it’s friendly taunts from a rival or OMGs of amazement for getting such a herculean task done.
Can interacting with an institutional website become a competitive task that in which you can compare your browsing and information-gathering experience with other visitors? I don’t see why not (and I also don’t see why elements of the traditional web paradigm can’t be provided alongside). There’s a story in there; a quest, perhaps. Some narrative scenario that sets up the user’s interaction with the website. The narrative may drive the user’s actions or it may simply provide a colorful context for exploration. In either case, it allows us to pretend that we’re doing something bigger or more exciting than figuring out how to sign up for the new semester or where to go for parking passes. That’s gotta be worth at least a few XP, right?